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Serving B2B and B2C clients in the West Palm Beach area, Nashville area and beyond, Creative for Change owner Jennifer Florio is available for long-term contract work, freelance projects and collaborative relationships.

Marketing Strategy

  • Brand discovery research

  • Identity development and transformation

  • Marketing plans

  • Editorial calendars

  • Creative direction

  • Advertising/marketing campaign concepts

  • Applying behavioral economics

Copy/Content Writing

  • Brand promises

  • Brand stories

  • Taglines

  • Brand books

  • Print, broadcast and digital ads

  • Advertorial

  • Brochures, fliers and sales sheets

  • Newsletters, blogs and articles

  • Email marketing

  • Social media

  • Posters and banners

  • Direct mail

  • Letters

  • Biographies

  • Press releases and more

Copy Editing

Refine a variety of work for:

  • Length

  • Better flow and clarity

  • Greater impact

  • Reduction of repetition

  • Elimination of unnecessary words or phrases

  • Reading level

  • Use of behavioral economics

  • Consistency


Carefully review and correct a variety of work for:

  • Spelling errors

  • Punctuation errors

  • Adherence to writing style and brand standards

  • Factual integrity

  • Legal compliance

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