History and Background

On a mission to make a difference for nonprofit organizations, businesses of all sizes and individuals, Jennifer Florio founded Creative for Change in 2010 as a freelance copywriter and content manager serving the Nashville area in Tennessee, the West Palm Beach area in Florida and beyond.

It all started with a trip to South Africa where Jennifer volunteered with a nonprofit organization and returned inspired to help them and others tell their stories.

Jennifer has worked in advertising agencies, corporate in-house marketing departments and in publishing. With more than 15 years of experience in marketing, Jennifer's expertise includes writing for just about every marketing medium, creative strategy, creative direction and leadership, content management, editing and proofreading—and she's won numerous awards for creative excellence.

Services

In addition to copywriting, content writing, editing, proofreading and content management services, Jennifer collaborates with other industry professionals, including graphic designers, web developers and consultants, helping meet other marketing needs as well.

TESTIMONIALS

I hired Jennifer to work with me on a Honda Engines print ad. She was personable and likable and very easy to work with, even though we never met in person for this project. She had a great ability to digest, distill and translate a lot of information into concise and compelling copy. And it was a pleasure concepting with her — bouncing ideas off each other and seeing what she came up with on her own. Overall, it was a fantastic experience and I'm eager to work with Jennifer again.

- John Cate, Owner of

Cadence Design

As a creative partner and thought-leader, Jennifer significantly raised the bar in “wowing” our customers. She is extremely attentive and thorough in her writing and editing alike. She delivers high-quality work and has consistently proven herself critical and unmatched. She is a true professional.

- Jessica Cagle

Creative Services Manager at Healthways

I hired Jennifer to work on my website. I am not the greatest at promoting myself but Jennifer knew exactly what needed to be done. She turned a list of credentials into some of the greatest promotional materials I've ever had to work with. She made my site personable and effective.

- Jamie Morgan

Musician and Producer

Working with Jennifer has been a wonderful experience. She is accurate, thorough and consistent. Her attention to detail is remarkable. She has excelled in writing easy, process-oriented, simple-to-understand messages for multiple modalities, including but not limited to email campaigns, fliers, posters and how-to documents. She has also helped create content for larger projects like well-being challenges, custom campaigns and sales presentations. All in all, Jennifer’s work is nothing short of excellent and professional.

- Jennifer Dzwonkowski

Senior Engagement Marketing Specialist at Healthways

ABOUT